study task

1. reoccuring themes withing the three bodies of text consist of sharing a similar opinion based on the use of graohic design. as (Garland, 1964) states "By far the greatest time and effort of those working in the advertising industry are wasted on these trivial purposes, which contribute little or nothing to our national prosperity.” showing that their time could be put to better use. following on from this opinion we have  (Adbusters, 2000) with “Many of us have grown increasingly uncomfortable with this view of design.”, as this suggests that although their baseline argument is the same, their approaches are the only thing that differentiates. then we have “ By now, virtually all media, architecture, product and graphic design have been freed from ideas, individual passion, and have been relegated to a role of corporate servitude” taken from (Kalman, 1998). the examples given all point to a lack of respect for the talent that graphic designers hold, as well as how they are forced to work and create products that are below them whilst they could be working on greater things. 

2.   isklar is a brand thats product is fizzy water. as (Garland, 1964) shares that ‘We think that there are other things more worth using our skill and experience on” and shames the jobs such as isklar fizzy water packaging. such products have lessened the impression that graphic designers are worth more than creating such things.

3+4.    FUCK COMMITTEES by Tibor Kalman.

the overall impression this text gives is that of a violent nature, the idea that it has become a serious problem to the point that such words as “fuck committees” has had to be used to immediately get the point across. however this tone with an audience that lets say doesn't know about the graphic design field could potentially turn people away from continuing or even agreeing with what is been said. as (Kalman, 1998) continues, it is stated that “All cars look the same. Architectural decisions are made by accountants. Ads are stupid. Theater is dead.” in saying this it shows that graphic design isn't been put into what it should be, and as a result they have become dumb. then from this the only work that is been offered are the trivial, less impressive creations.